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Behind the scenes: Reflecting on the unequal treatment faced by African innovations and Black entrepreneurs
kokojoo Höhle der Löwen. Via our Basel-based branch kokojoo GmbH – Switzerland, KOKOJOO participated in the startup show “Die Höhle der Löwen” in Switzerland (06.10.2020). All investors were enthusiastic about our innovative products and all of them made an offer to Dayog who represented KOKOJOO. Our founder and CEO of kokojoo GmbH in Basel initially chose the investment offer of the founder of BRACK.ch. However, after the show he decided against any cooperation. In this context he says:
Any investment in KOKOJOO should not be made only because a Black man is behind the project or because an investor wants to help "poor Africans". The decision to invest in KOKOJOO should be based on the conviction that it is an innovative brand. We expect to be treated in the same way as any brand founded by a white European.
