Did you know that nearly 75% of the cocoa consumed worldwide is grown by Black people and in Africa? In 2018 Germany for example imported 80% of all its cocoa from Africa. At the same time, there is no established and visible cocoa brand run by African or Black entrepreneurs based on this very ” African” raw material.
The irony is that it is especially the European brands that export cocoa that push aside small African entrepreneurs with their in Europe manufactured cocoa products.
Now, it’s not that cocoa innovations from Black and African entrepreneurs don’t have great design or quality. In many cases, they are even healthier because they are all-natural. So the problem is different: their products are exoticized, ignored or/and made invisible or the entrepreneurs do not get access to funding. Even worse, innovations are simply copied, reproduced in Europe and the story surrounding them gets rewritten.
KOKOJOO wants to change this. Because it is a question of long overdue equity and justice. We do not use rhetoric that reduces African people to poverty and turns white people into saviors – like: we help African farmers by giving them more money. This narrative is not, and under no circumstances should be, our unique selling point. To give the raw material producers a fair stake is obvious to us. We make the difference through:
We work directly with cocoa farmers in Côte d’Ivoire, selected according to strict criteria, and ensure that at least 50% of the value chain takes place locally.
Côte d'Ivoire & Switzerland
We continuously optimize our products and develop new ones, taking into account scientific insights. Hereby we ensure that the cocoa fruit is used to its full nutritional potential.
Europe & Africa
We offer you the opportunity not only to buy our products directly, but also to taste fresh creations and new products in KOKOJOO concept stores – First store opening soon in Basel.
We work with selected partners to ensure that everyone can experience our innovative cocoa products. This is what being pioneers in the processing of the cocoa fruit is all about.
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